MBA in Marketing Concentration Course Description at Assumption University of Thailand
strong>MARKETING CONCENTRATION
BM 6802 ADVERTISING AND PROMOTIONAL STRATEGIES
Prerequisite:
BM 6801 Marketing Management
This course, apart from focusing on the administration of advertising as a component of the marketing mix and a tool of business and public organizations, includes the principles and practices of guiding the management in making key decisions necessary in sales promotion. Course activities include lectures, case discussion, and meetings with outstanding advertising professionals.
BM 6803 PRODUCT MANAGEMENT
This course covers the strategic decisions for product and market selections and an examination of the role of innovation in attaining the firm’s objectives. The decision process for the management of a new product is introduced, and analytical tools to aid the product manager at different phases of the decision process are developed.
BM 6804 MARKETING COST AND REVENUE ANALYSIS
Prerequisite: BE 6401 Managerial Economics,
BM 6801 Marketing Management
Students study the principles and practices of marketing cost-revenue analysis. Preparation for this course includes reading and individual or group attempts to calculate all the revenue and costs of any proposed marketing project. Individual work of advanced and investigative nature is stressed.
BM 6805 MARKETING LOGISTICS MANAGEMENT
BM 6801 Marketing Management
This course considers the theory, techniques, and management problem of physical supply and distribution. Emphasis is placed on the development of a sound recommendation based on the need for tradeoffs and the systems treatment of logistics. Major course topic areas include management of logistics systems, transportation for the user location, scheduling and control, and logistics system design.
BM 6806 INTERNATIONAL MARKETING MANAGEMENT
This course, seeks to provide students with an understanding of the principles and practices of international marketing beginning with small companies concerned only with exporting and ending with an examination of multinational corporations. Case method is the main learning method of the course. This course will highlight the need for manager to view the role of international marketing as vital upgrade managerial concern. The importance of an international marketing perspective will be examined through the use of case studies. At the completion of the course students will be able to analyze the changing in international marketing environment, engage in creative marketing-oriented thinking.
BM 6807 MARKETING RESEARCH MANAGEMENT
Prerequisite:
BP 6902 Business Research Methodology
BM 6801 Marketing Management
This course aims at helping the students gain an understanding of the nature of marketing research, i.e. to determine when research should be used to aid decision making. Various research concepts and methods for the collection, analysis and interpretation of data from surveys, experiments and observation studies will be presented. Students are expected to enhance their abilities to evaluate, use, and present research findings. Students are also expected to undertake a group research project in which they design and test a complex field research study.
BM 6808 QUANTITATIVE TECHNIQUES IN MARKETING
Prerequisite:
BP 6901 Quantitative Analysis for Management
BM 6801 Marketing Management
This course focuses on the application of models to problems of marketing management. Certain basic concepts in marketing are reviewed, and the potential for use of mathematical and statistical models is assessed. Selected models are examined in depth, and students are required to develop their own analyses through use of several case studies. The focus of the course is upon implemental models, with special attention given to the human element, which often precludes effective use of models.
BM 6809 MARKETING STRATEGY
This course emphasizes the Integration of all marketing elements in a strategic planning framework. Emphasis on areas of strategic importance, especially those, which have significant implications and relevance for marketing policy decisions in competitive situations. The complex and turbulent environment in which a typical marketing manager makes decisions necessitates well-developed analysis and decision-making skills. The successful marketing manager must be able to effectively use both qualitative and quantitative analysis to understand, make and support decisions. Both quantitative and qualitative analyses are necessary to do well in this course.
strong>BM 6890 SEMINAR IN MARKETING MANAGEMENT
Prerequisite:
BM 6801 Marketing Management
This course studies specific aspects of marketing, with topics varying each semester. Discussions are based on readings and individual and/or group research papers. Individual work of an advanced and investigative nature is stressed.